The American automaker, energy storage company, and solar panel manufacturer is headquartered in Palo Alto, Calif. The company specializes in electric cars, lithium-ion battery energy storage, and solar panels through their subsidiary SolarCity. The company is known to be the first to produce an electric sportscar. Tesla originally started with expensive cars by targeting affluent buyers but moved into larger, more competitive markets with a lower price point as the company grew.
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