PepsiCo been remaking itself under CEO Indra Nooyi. The company is moving in the direction of consumers who claim to want healthier choices free from artificial ingredients. Case in point: Soda sales declined in 2016 for the 12th consecutive year. PepsiCo has increased its investment in R&D by 45% since 2011 in order to develop products like Tropicana with probiotics and gluten-free organic Tostitos. The funds also have gone toward manufacturing developments like a frying technique that has helped reduce the amount of fat in a potato chip by 20%. PepsiCo with 22 brands with $1 billion or more in sales now says the company’s Pepsi-Cola trademarked products make up just 12% of sales. Overall sales were essentially flat last year, but profits jumped 16%.
Looking for leads, investment insights, or competitive intelligence?
News about PepsiCo
The ad claims "lighter is better"
CEOs will need to make design their business going forward.
The Brainstorm Design conference grapples with the big questions, Mar. 6-8.
"X for Women" is the new "Uber for X."