Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Most of the supermarket industry has fallen prey to Walmart’s drive into grocery over the last decade. Not Kroger. The Midwestern supermarket giant had a knockout 2015 with an 18% jump in profits. The following year wasn’t so kind. A deflationary environment read: aggressive industry promotions that reduce earnings weighed down the entire category in 2016. Still, the U.S.’s second-largest food retailer has a robust strategy. It will need it as it fights shaky consumer confidence and low commodity costs. Kroger was founded in 1883 and is headquartered in Cincinnati, Ohio.
CEO
W. Rodney McMullen
CEO Title
Chairman & Chief Executive Officer
Sector
Food & Drug Stores
Industry
Food and Drug Stores
HQ Location
Cincinnati, OH
Website
Years on Fortune 500 List
23
Employees
443,000
SPONSOR CENTER
| $ millions | % change | |
|---|---|---|
| Revenues ($M) | $115,337 | 5.0% |
| Profits ($M) | $1,975.0 | -3.1% |
| Assets ($M) | $36,505 | |
| Total Stockholder Equity ($M) | $6,698 | |
| Market Value — as of March 31, 2017 ($M) | $26,961 |
| Profit as % of Revenues | 1.7% | |
| Profits as % of Assets | 5.4% | |
| Profits as % of Stockholder Equity | 29.5% |
| Earnings Per Share ($) | 2.05 | |
| EPS % Change (from 2015) | -0.5% | |
| EPS % Change (5 year annual rate) | 32.3% | |
| EPS % Change (10 year annual rate) | 10.3% |
| Total Return to Investors (2016) | -16.4% | |
| Total Return to Investors (5 year, annualized) | 25.2% | |
| Total Return to Investors (10 year, annualized) | 13.3% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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- Dividend Yield: n/a
News about Kroger
The chain needs all the help it can get to delivery groceries to 40% of U.S. homes
It's had to aggressively ramp up its home delivery service.
Gun enthusiasts will still find a way.
Consumers will have to visit Walmart, among other stores, to get them all.
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