Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
From zealous encouragement of employee philanthropy to dedicated “mindfulness” rooms and entire floors celebrating the company “Ohana” (Hawaiian for “family”), Salesforce has forged an unusual corporate culture from the beginning. Now, thanks to its commitment to creating a uniquely rewarding work environment, Salesforce ranks No. 1 for the first time on Fortune’s annual list of the 100 Best Companies to Work For. It got there by offering rich rewards, both monetary and psychic. Many companies pay bounties to employees who refer new hires; Salesforce has paid out $5.5 million worth of them. The company also ferrets out strong performers who have gone 18 months without a promotion to help them find new challenges. And employees get paid 56 hours a year to volunteer in their community. That’s a pretty sweet gig.
Read Great Place to Work review here.
Rank last year
8
Years on list
10
HQ location
San Francisco
Employees
17417
Job openings (as of February 2018)
12,241
Industry
Information Technology
Revenue, 2017 or most recent year ($M)
$8,400
Year founded
1999
Type of organization
Public
Number of work sites
59
Website
SPONSOR CENTER
| % Minorities | 33% | |
| % African-American/Black | 3% | |
| % Asian | 24% | |
| % Caucasian/White | 64% | |
| % Hispanic/Latino | 4% | |
| % Native American/Alaska Native | - | |
| % Native Hawaiian/Pacific Islander | - | |
| % Two or more races | 2% | |
| % Unknown ethnicity | 3% |
| General PTO | 28 | |
| # Sick days | - | |
| General PTO for part-timers | - | |
| # Sick days for part-timers | - |
| Most common job (for salaried employee) | Software Engineering SMTS | |
| Avg. base pay (salaried) | $138,702 | |
| Avg. extra compensation (salaried) | $19,770 | |
| Total pay for most common job (salaried) | $158,472 |
| Full-time and part-time job growth | 21% | |
| # of job applicants | 334,148 | |
| Avg. # of applicants per opening | 27 | |
| FT voluntary turnover | - | |
| Jobs filled internally | 19% | |
| Jobs filled by referral | 53% | |
| # New graduates hired | 389 |
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