Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
The employee discount is a nice enticement for anyone, but people who retire at age 55 or older after 10 to 15 years at Nordstrom get the deal for life. The upscale retailer also makes a point to recognize staff achievements with parties and special awards. And diversity is a priority—people of color make up 45% of technology staff.
Read Great Place to Work review here.
Rank last year
94
Years on list
21
HQ location
Seattle
Employees
66554
Job openings (as of February 2018)
8,235
Industry
Retail
Revenue, 2017 or most recent year ($M)
$14,498
Year founded
1901
Type of organization
Public
Number of work sites
372
Website
SPONSOR CENTER
| % Minorities | 53% | |
| % African-American/Black | 17% | |
| % Asian | 10% | |
| % Caucasian/White | 47% | |
| % Hispanic/Latino | 21% | |
| % Native American/Alaska Native | - | |
| % Native Hawaiian/Pacific Islander | 1% | |
| % Two or more races | 4% | |
| % Unknown ethnicity | - |
| General PTO | 15 | |
| # Sick days | - | |
| General PTO for part-timers | - | |
| # Sick days for part-timers | - |
| Most common job (for salaried employee) | Full-line Store Sales Department Manager | |
| Avg. base pay (salaried) | $59,535 | |
| Avg. extra compensation (salaried) | - | |
| Total pay for most common job (salaried) | $59,535 |
| Full-time and part-time job growth | -2% | |
| # of job applicants | 375,500 | |
| Avg. # of applicants per opening | 11 | |
| FT voluntary turnover | - | |
| Jobs filled internally | 16% | |
| Jobs filled by referral | 10% | |
| # New graduates hired | - |
News about Nordstrom
New York is the last major virgin territory for Nordstrom.
A guy who says he doesn't really like business now counts hundreds of executives as devotees, in Silicon Valley and beyond.
Online sales will be 25% of the luxury market by 2025.
The department store has to win back its straying shoppers.
The sector survived the so-called retail apocalypse but new threats loom.
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