• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Finance

Stock Prices Have Plummeted. That Doesn’t Make Them Good Buys

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
January 2, 2019, 6:08 PM ET
Add Fortune on Google for similar content.

The business press and Wall Street money managers are advancing lots of plausible reasons for the stock market’s steep slide, ranging from the menace of more Fed rate hikes to an escalation of trade tensions with China to slowing global growth. A much simpler, and more likely explanation is getting scant attention: Equities have been extremely expensive for years, and the more overpriced they grew, the more vulnerable they become to the kind of severe reversal that’s now underway. Put simply, super-high valuations sow the seeds of super-sharp corrections.

In fact, the markets bring to mind those Looney Tunes cartoons where Wile E. Coyote hovers in mid-air over a gigantic chasm, arms and legs whirling helicopter-style, seemingly defying gravity, then suddenly realizes he’s run off the cliff, and plunges to the desert floor.

Until recently, U.S. stocks were just too pricey to offer anything but paltry future returns. So now, the crucial question is whether the big drop has transformed equities into a bargain, a New Year’s refrain on Wall Street. It’s true that the 15% selloff from the market’s September peak has substantially improved the dividend picture, raising the average yield of stocks in the S&P 500 from 1.7% to over 2%. And that benchmark index’s price-to-earnings ratio, based on trailing, 12-month GAAP earnings, is 17.9 today, which looks a lot more attractive than the 22 multiple at the peak.

Still, the official ratio is misleading. Stocks are a lot more expensive than they appear for one simple reason: earnings are highly inflated, raising the denominator, and artificially shrinking the PE. Three quarters of 2018 profits are already on the books, and adding analysts’ estimates for Q4, S&P forecasts that earnings for the S&P 500 will reach $141 per share for the full year. That’s a 28.3% increase over 2017, which was itself a record year. And analysts are projecting another 10.8% profit increase for 2019.

Overoptimistic on earnings

An almost 11% increase, or anything significantly greater than zero, is highly unlikely for next year. The reasons are two-fold. First, earnings are already hovering, Wile E.-like, at unsustainable levels. According to the Commerce Department, corporate profits now account for 9.8% of GDP, 3 percentage points above their historic average. S&P reports that operating earnings for the first three quarters of 2018 stood at 11.7%, far exceeding the 9% norm since the recovery began in 2010.

(Read “The Profit Boom Will Stumble, And Hobble the Bull.”)

After years of paying essentially flat wages, companies are now finding they need to raise pay to attract workers. The fall in oil prices is hammering profits at energy companies. The reduction in the corporate tax rate from 35% to 21% last year gave earnings a one-time lift that won’t recur in 2019. Even Wall Street is acknowledging reality: In December, analysts reduced consensus 2019 profit estimates for more than half the companies in the S&P 500.

Second, delivering another double-digit profit increase would require a return-on-investment bonanza that’s mathematically impossible. Let’s unpack drivers of growth in earnings-per-share. Today, the S&P stalwarts are paying approximately 40% of their earnings in dividends. Buybacks account for another 25%, and they’re reinvesting the remaining 35% in new plants, software, and other projects that fuel future growth in profits.

Not investing enough to grow

So let’s treat S&P as one big company, and examine the kind of returns those retained earnings need to generate the double-digit gains in earnings. In our example, what we’ll call S&P Enterprises has 100 shares outstanding, and the shares sell at $100 each, for a market cap of $10,000. Earnings per share are the inverse of the S&P PE of 17.9, or $5.6 per share, and total earnings are $5600. Analysts are forecasting that in 2019, S&P Enterprises will raise EPS by 10.8%, of from $5.60 to $6.20 per share.

S&P Enterprises is paying a dividend amounting to 40% of those 2019 earnings, or $2480. That’s a decent yield of 2.5%, but that money goes straight to shareholders, and not to growth-building investments.

Buybacks help a bit. S&P Enterprises devotes one-quarter of that $6200 in profits––$1550––to repurchasing its shares. Hence, the purchases will lower the share count by 1.55%, from 100 to 98.45 shares, raising existing investors’ ownership share in the business. But to reach that 10.8% return, the big workhorse has to be profits reinvested in the business. And I mean big. S&P Enterprises is plowing 35% of its earnings, or $2170, into growth projects. Even with the lower share count, to get to $6.20 in earnings-per-share, S&P Enterprises needs to generate a 23% return on reinvested earnings, raising the number from $2170 to $2670.

The point is that corporate America is depending on 35% of its profits––the dollars reinvested in plants, warehouses and the like––to generate almost all of future growth in total profits. Those kinds of gains are only possible when corporate America is roaring back from economic disaster. They’re impossible starting from today’s already record profit gains, when labor costs and interest costs are accelerating.

Reaching double-digit returns on investment from these already incredible levels of profitability is a fantasy, like imagining the day when Wile E. outfoxes the Roadrunner.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Finance

Photo of RFK Jr.
HealthFDA
RFK Jr.’s peptide push narrowly gains backing from FDA advisers despite objections from scientists
By The Associated Press and Matthew PerroneJuly 24, 2026
7 hours ago
Canada celebrates new Detroit River bridge connecting Ontario to Michigan as 50% tariff feud keeps American officials away
North AmericaTariffs
Canada celebrates new Detroit River bridge connecting Ontario to Michigan as 50% tariff feud keeps American officials away
By The Associated Press, Mike Householder and Ed WhiteJuly 24, 2026
7 hours ago
dario
AIEconomics
Anthropic’s head of economics just explained why we haven’t seen a white-collar bloodbath — yet
By Nick LichtenbergJuly 24, 2026
8 hours ago
pjm
EnergyData centers
The AI boom’s hidden electricity bill — and why you’re paying it
By Nick LichtenbergJuly 24, 2026
9 hours ago
j
AINvidia
Nvidia, Microsoft lead call for open-weight AI models after Kimi
By Michael Shepard and BloombergJuly 24, 2026
9 hours ago
Trump’s latest import taxes could set a precedent for a ‘broad tariff generator’ on anything a president wants to target, expert warns
LawTariffs
Trump’s latest import taxes could set a precedent for a ‘broad tariff generator’ on anything a president wants to target, expert warns
By Jason MaJuly 24, 2026
9 hours ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
19 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
Current price of oil as of July 24, 2026
Personal Finance
Current price of oil as of July 24, 2026
By Joseph HostetlerJuly 24, 2026
17 hours ago
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
AI
Turns out Dead Internet Theory was right: AI agents are eating the Web, growing by nearly 8,000% and rewiring the Internet's business model
By Mia OsmonbekovJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.